Gil Gildner We’ve all heard about Performance Max and how it’s taken over the world (of Google Ads, at least). But most of what we hear about is how to use PMax for ecommerce. A common refrain you’ll hear is that it’s a terrible idea to ever use PMax for lead generation campaigns. And you’ll especially hear … Read more
My job isn’t to do PPC. I have a single job, and that’s finding ways to help my clients make more profit. The vehicle that Discosloth has chosen to drive home this goal happens to be PPC. Mostly Google Ads. With a sliver of LinkedIn, Bing Ads, X Ads, or Apple Ads if they make … Read more
Here are a few phrases you’ve probably heard lately, ad nauseam. Performance Max. Conversational UI. Generative AI. Privacy. GA4. ML. AI. More AI. Even more AI. Whether you’re brand new to Google Ads or you’ve been staring at that plain gray interface for decades, it changes so much that we can never truly be 100% … Read more
The original beauty of Google Ads was that you could target intent-based searches…and you could do it without knowing anything about the person searching. The searcher’s private information did not matter. Interests, friends, gender, income, none of it matters when someone is searching for Harry Potter boxed set or long HDMI cable or insurance for … Read more
Do you want 4 digital marketing books and 2 bags of locally roasted coffee? Of course you do! We’re pumped to partner with @PPCKirk (aka Kirk Williams of ZATO Marketing) to give away a package to five (5) lucky winners. The loot: Would you like a bag of Onyx (Rogers, Arkansas), a bag of Revel … Read more
If you are wanting to track your ecommerce website sales within Google Analytics, you need to create a GA Universal Analytics property (GA4 is not yet supported). Make sure to add your GA tracking code in Shopify. Within Google Analytics: Sign into Google Analytics, and click the Admin icon in the bottom left-hand corner of … Read more
If you want to calculate how many leads/sales you can get from a budget, you can do this with a simple equation. You just need to know a few numbers: how much you can spend (budget) how much your cost per click is (CPC) what is your conversion rate (CTR) Here is the simple formula: … Read more
When a Shopify store is working with an agency in order to run ads (like Google Shopping) then agency access is critical in order to manage things like product feeds, Analytics, or Google Merchant Center. For an agency to be able to request access to a client’s Shopify account, the agency first needs a Shopify … Read more
If you are engaging an agency like Discosloth to run Google Shopping ads, you will need to grant access to your Google Merchant Center account, in order for us to configure your product feed. Sign into Google Merchant Center, and click the Tools & Settings icon, then click Account Access. 2. Click the blue + … Read more
When you are engaging a Google Ads agency like Discosloth to run Google Shopping ads for your ecommerce store, you’ll need to grant access to your WooCommerce backend in order to manage product feeds, configure Google Analytics, set up conversion goals, and more. Within your WordPress admin panel, go to Users and select Add New. … Read more