Gil Gildner If you are engaging an agency like Discosloth to help with your Google Ads campaigns, they will need access to your Google Analytics in order to set up conversion goals, analyze performance, and make sure the data is being collected accurately. In order to grant access to your Google Analytics, your agency will provide you … Read more
If you are running ad campaigns and engaging a third-party agency like Discosloth to manage your Google Ads account, you will need to grant access to your Google Ads account. There is no need to provide your Google username or password, and you will retain full control of your account. You just need to provide … Read more
In 2018, we onboarded a client that sold high-end audio equipment & home cinema systems. This luxury market was booming, and the client wanted to gain more sales and revenue via Google Ads. They were currently running ads, but they weren’t well optimized, and the previous agency had used a SKAG (single keyword ad group) … Read more
In the world of long term care and assisted living facilities, a unique opportunity exists for the adoption of new marketing strategies. We’re all familiar with how labor-intensive the traditional methods of gaining leads and increasing admissions can be. A digital marketing strategy that uses closely targeted PPC (pay-per-click) ads is one of the most … Read more
This case study was originally published in 3 parts, with incremental updates coming along in the course of a year. Now that our site is chugging along nicely, I thought I’d condense these into one long article so that you can see the full progression of our project. In January of 2021, we hit a … Read more
A site migration is a lot like surgery: nobody ever wants to do it, but it’s sometimes inevitable. Yet – also a lot like surgery – if you do it wrong, you can find yourself in the middle of some major problems. We’ve run quite a few site migrations. On the easy end of the … Read more