PPC Knowledge Base
Welcome to the Discosloth PPC Knowledge Base, where we’ve collected task-specific tutorials to solve PPC-related issues and problems. For a more comprehensive intro to Google Ads setup and management, you may be interested in our free Beginner’s Guide To PPC.
Account Access
How to request agency access to Shopify
When a Shopify store is working with an agency in order to run ads (like Google Shopping) then agency access is critical in order to manage things like product feeds,…
How to grant access to your Google Merchant Center account
If you are engaging an agency like Discosloth to run Google Shopping ads, you will need to grant access to your Google Merchant Center account, in order for us to…
How to grant your ad agency access to WooCommerce
When you are engaging a Google Ads agency like Discosloth to run Google Shopping ads for your ecommerce store, you’ll need to grant access to your WooCommerce backend in order…
How to grant access to Google Analytics
If you are engaging an agency like Discosloth to help with your Google Ads campaigns, they will need access to your Google Analytics in order to set up conversion goals,…
How to accept a Google Ads account linking request
If you are running ad campaigns and engaging a third-party agency like Discosloth to manage your Google Ads account, you will need to grant access to your Google Ads account….
Tracking
How to set up enhanced e-commerce tracking on Shopify with Google Analytics
If you are wanting to track your ecommerce website sales within Google Analytics, you need to create a GA Universal Analytics property (GA4 is not yet supported). Make sure to…
Budgeting
How to estimate amount of sales from a PPC budget
If you want to calculate how many leads/sales you can get from a budget, you can do this with a simple equation. You just need to know a few numbers:…
Search Engine Optimization
How to Move a Site to a New Domain Without Losing SEO
A site migration is a lot like surgery: nobody ever wants to do it, but it’s sometimes inevitable. Yet – also a lot like surgery – if you do it…